KBC Remains Belgium’s Most Valuable Brand with Steady Growth

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KBC keeps the crown

KBC retained the leading position as Belgium’s most valuable brand as its value grew by 7% over the past year to €3.6 billion. KBC enjoyed a strong year as it continued to expand its digital offerings and maintain a loyal customer base. 
Looking ahead, KBC’s brand is reaffirming its commitment to Ireland by making that jurisdiction a fully-fledged core country for their group, alongside an established presence across Belgium, the Czech Republic, Bulgaria, Slovakia and Hungary. In Ireland, KBC is aiming to lead the industry as a ‘Digital First’ customer-centred bank, with lessons to then be shared across the rest of the KBC group internationally.

• BDO retains second-place title in the ranking with brand value at €2.5 billion
• Stella Artois is Belgium’s fastest-growing brand, up 14% year on year
• Colruyt’s brand value drops 19% as high street competition grows
• Proximus rings in as Belgium’s strongest brand with 81.2 score out of 100

Every year, leading valuation and strategy consultancy Brand Finance values the world’s biggest brands. The 10 most valuable Belgian brands are included in the Brand Finance Belgium 10 2018 league table.
Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is assessed through a balanced scorecard of factors (such as marketing investment, stakeholder equity, and business performance) and used to determine what proportion of a business’s revenue is contributed by the brand.

View attached the full list of Belgium's 10 most valuable brands.